Wild Life - Event Promotion Video
WildLyfe (owned by the promotional company Running Wild), came to Midnight Movement looking for a new brand identity for a brand new and youthful Hip Hop event. We took on the full creative process initially presenting style boards and creative narrative ideas. Once this was agreed, the concept was developed into a design and key phrases that would run through the events advertising.
The Key Tagline of "We Live our Best Life" - "We Live A Wild Life" encompasses the brand message, while the cutout images and scribbled out faces carried a theme we wanted to run through into the events, with hand held signs and masks that replicate the artwork.
Contributing Artists: Daniel Watson (videographer)